Privacy Policy

Holly & Fir ("we") respects your privacy. This page explains what we collect when you use this website and place an order, and what we do with it.

What we collect

• Order details - your name, delivery address, email, phone number and what you ordered, so we can deliver your tree and contact you about your order.
• Payment - handled entirely by Stripe. Your card details never touch our servers; see Stripe's privacy policy for how they process payments.

What we use it for

Fulfilling your order, confirming delivery days, arranging January collection if you booked it, and answering your messages. If you opt in to season reminders we'll email you when orders open - you can unsubscribe at any time.

What we don't do

We don't sell your data, and we don't share it with anyone except the services needed to run the shop (Stripe for payments, our email provider for order confirmations, Vercel for anonymous visit counts, and Google Analytics if you've accepted analytics cookies).

Cookies and analytics

We only set cookies you agree to. If you click "Accept" on our cookie banner, we use Google Analytics to understand how visitors find and use the site - which pages are viewed, which trees are popular, and roughly where visits come from. Google Analytics sets cookies named _ga and _ga_* that last up to two years. We don't use advertising cookies, and we don't send your name, email or address to Google Analytics.

If you click "Reject", Google Analytics isn't loaded at all. You can change your mind any time with the "Cookie settings" link at the bottom of every page. Your basket is remembered in your browser's own storage so it survives a refresh - that's needed for the shop to work and isn't shared with anyone.

We also use Vercel Web Analytics, which counts page visits without cookies and without storing anything on your device. It doesn't identify you or follow you across other sites - it just tells us how many people viewed each page and roughly where they came from. It also counts a few key actions, like adding a tree to the basket, starting checkout or checking a postcode district, as anonymous totals.

Your rights

Under UK GDPR you can ask for a copy of the data we hold about you, ask us to correct it, or ask us to delete it. Email contact@hollyandfir.co.uk and we'll sort it.